I just read an article by David Garofalo of The Cigar Authority. In it he basically says that, and I quote, “The Boutique Cigar Brand Boom is Over!” He then goes on to explain why he feels that way just coming back from this year’s IPCPR show in New Orleans. One strong point he emphasizes is that the cigars the shops were buying were those brands that have been around for at least 20 years. And then he backs that up with the fact that those brands may not all be great, but that they possess consistency. Consistency. And that’s what sells. He also muses that it may take 20 years to build a brand, but it’s a brand’s attention to consistency that makes it a staple in cigar shops.
This is what you call a HINT boutique cigar guys. Number one, the new boutique brands will take time to solidify in the marketplace (a very crowded one to boot) and when and if they last it will be due to the brand’s time after time after time repeat of excellent flavor, stellar construction and close attention to detail, including cost.
So the boom, DA BOOM! may not be over. The world of boutique cigars is alive and kicking. I’ve got plenty of shops that want to try something new because the cigar is different and the owner or manager thinks that it will sell. And even though I’m a catalyst to building a brand, it’s up to the manufacturers of boutique brands to take note.