I’m amazed how much of a challenge it is to keep up with the cigar industry. It’s like trying to stay on top of the ever-changing news, national and local – it can’t be done. Change is too fast, too constant and at times too confusing.
Chicago just elected a new mayor. Lori Lightfoot. Preckwinkle, her challenger really didn’t have a snowball’s chance in hell. Why? She represented the old guard. But then again, former mayor Jane Byrne was voted to the fifth floor (1979-1983) screeching the hell and spitfire of change and declared that the machine had lost its lubrication and that things were going to be different now that she had control of Chicago. But in the end, she became a cog in the wheel and added enough governmental grease to keep the machinations of the old City Council moving like it had before she took office.
Lori Lightfoot spewed the same promises. People are expressing their sardonic smiles because they feel a change in the air. But in reality, once you roll around in a pigsty, it’s next to impossible to remove the stench. And Chicago is a city whose government has been splashing around in the murky mud since the days of Al Capone (even before). You know what’s created when you live in such an environment? Cynicism – and that’s what’s deeply embedded into Chicagoans – even with a new mayor.
Fortunately, I’m in a business that doesn’t extract that notion from those who work within it. What I find is a commonality of respect. Yes. Believe it or not. Now, please don’t think I’ve lost all my noodles. The cigar business isn’t by any means perfect despite its perceived romanticism and the speed of incoming new brands ersatz smiles, and split-second photos of giddy, happy people. I hear about the negative whispering about the PCA, the CRA, the TAA and whatever other organizations there are out there that carries its own brand of cynicism. And you’ve no doubt heard that the closer you are to so and so the more likely your brand will find its way onto the shelves of the hundreds of humidors in the country. But I can say with confidence that those who have a passion for the business are not at all in the same soup as Chicago’s elected officials.
Despite the tincture of these imperfections, I do feel there are enough people in this industry that, despite their flaws, and we all have them, is one group with the foolproof connective tissue that has been lost in government – the cigar. An inanimate object that speaks for itself. It doesn’t have to be voted in. (Damn the ratings.)
But there are enough other boutique brand manufacturers, or parties if you prefer to keep this metaphor linear, in the cigar industry that are at least given the chance to make it without having to jump into the drink to do so. They answer to no one.
So, can an unknown cigar make it without having to kiss the ring of the powers that be? Of course. Yes. Why? Passion, determination, and just plain hard work.
Change occurs. Recently this happened in the cigar business and I have to keep the details on the down low for obvious reasons. There is a brand out there that is kicking some serious ass. How did it make it? Simple. Luck. And it’s a damn good cigar. And as you know, even if you’re a good politician, with a modicum of luck (some still call it connections), you may make it. Yet in government, if your shadow crosses another politician who simply wants you out of the way, the machinations of years of corruption will simply take you down.
Not so with cigars. Because a cigar that has created a tsunami of tantalizing taste satisfaction among the cigar smokers of the world is simply impossible to ignore – or squash. No votes, no asinine reviews, no backstabbing rumors about this or that. Nope. The cigar, the nonhuman element, is what brings the brand to the top. It can’t be stopped. Or as Marshall Field once said, “The customer is ALWAYS right.” However, in government, even though the constituents may be right, it’s the politician or political party with the power base who will prevail.
You see, the cigar has no agenda. Yes, the person or persons behind the cigar may be an anthill of assholes. But this glitch, this innate catholic human condition – will not prevent the lone cigar from becoming the ultimate winner.
Yet this scenario also has its flaws. There once was a cigar that took the industry by storm. It was the one everyone was talking about. Its meteoric rise into the stratosphere of the cigar firmament made it the number one pick for years. Unfortunately, the brand owner was simply not able to leave well enough alone. He became greedy and as a result, and unbeknownst to him (egoist are oftimes unaware of their end game) almost put what seemed to be one of the best cigars in the grave. It was never the cigar’s fault. It was the solipsism of the brand owner that wouldn’t let the cigar “live” on its own.
So no business is without weaknesses. But the cigar industry – I believe, is the closest a business can achieve supremacy IF the master of its fate has faith on his or her side of the cigar – and I’m talking secular belief here. Let the brand develop and grow (or die) naturally. As Milton Friedman, the late economist, once alluded to – let the market take its course.
Anyone can push a politician to a position of power – read George Walker Bush.
No one can shove or sell a cigar to success.
The truth will always win out.
Always.
https://www.youtube.com/watch?v=7L1IAIM6e_0