Walking into any shop’s humidor can be like experiencing the Rapture. You’re taken into the stratosphere of a religious experience due to all the choices that the owner has made that he thinks are right for his customers – his disciples.
Happened to me a few months back on a road trip. I’m walking about a humidor talking to the manager to see how he has the cigars I sell there and how they are displayed. Every once and awhile I’ll notice a cigar that I’ve never heard of on his shelf. So my curiosity is piqued. As we are both standing there hovering over this box of cigars, a customer walks in, excuses himself, and grabs one out of the box and says to us, “Best cigar in the humidor.”
The manager looks at me and delivers his opinion of what the man just said. “He’s right you know. We can’t keep those in stock they’re moving so quickly.” Well, I hadn’t heard of the cigar so I picked up the box, turned it upside down and discovered it’s made by a factory in the Dominican – Tamboril to be exact. Too, I noticed that the price was inexpensive and that would be a dramatic changeup from what usually comes out of this factory.
My eyebrows raise just enough to give a silent indication to the manager that I would like to try one to prove the customer’s remark. He reads me well and so I’m handed a stick. I place it in my shirt pocket and we continue to talk business.
Throughout the rest of the trip, I never had a chance to try it so when I returned home I took the cigar into the garage and lit it up. I took a few puffs and I could tell right away that this one is an anomaly. An inexpensive cigar made by one of the oldest factories in the Dominican (El Artista) coming up with this quality that matches the exquisiteness of its more expensive offerings? Yes!
Right there and then in the garage, I text the owner of the factory and ask if he has a rep in the area, and if not, could I be considered?
After a day or two, I receive a positive response. I’m in.
Samples are sent out to me and I’m ready to introduce the cigar asap.
So I take it to one of my test shops where I have known the owner for years and I proudly give him the stick and he lights it up. I’m like a kid, waiting for the whoops and hollers about how good this find is. I’m just foaming at the mouth wondering how many boxes he’ll order and begin selling millions of ’em.
Instead, I get this sour look. An expression of quizzical disappointment.
“Well?”
You’d think I just gave him a machine-rolled turd. From the screwed up look on his face, I could tell he didn’t like it at all.
That’s when I knew I had a winner on my hands. A true blue, knock it out of the ballpark home run. Our tastes differ you see. But I always run it by him just to see his reaction so I can get a baseline of just how good it is.
The cigar is known as the B10 short for Buffalo 10. It comes in maduro and natural. A review will follow. But I gotta tell you – this cigar is off the horn!